Episode 31

Published on:

28th Oct 2020

Badass Asian Dudes Integrate Their Values Into Their Lifestyle (ft. Kent Yoshimura from Neuro)

Michael and Brandon talk with Kent Yoshimura, co-founder of Neuro, a company promoting a lifestyle of getting in the right mental state, by selling nootropic consumables like mints and gum. Kent is also a freelance mural artist and a martial artist.

In this episode, we talked about:

  • 03:04 How humility is embedded in Asian culture, but a level of internalized confidence is needed to approach life
  • 04:46 How athletics shaped his life and led to his refocus on mental state
  • 07:28 Why that focus on mental state lead to starting Neuro
  • 10:56 The story and struggles of starting Neuro
  • 18:58 How personal sacrifices earlier in life lead to realizing balance and relationships with others is really important
  • 21:12 How darkness in his life lead to art, and Bruce Lee as an icon
  • 24:12 Reemphasizing that personal sacrifices and struggles made him realize the importance of balance
  • 29:46 His co-founder Ryan’s indefatigable personality and how that brings positivity to his life and the company
  • 38:41 Reading and his love of the outdoors

Watch the video to see Kent’s art:


Check out the latest promotional video from Neuro!


Connect with Kent Yoshimura!


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About the Podcast

Badass Asian Dudes
A brotherhood of badass Asian dudes seeking their own definition of accomplishment, cultural identity, and masculinity through personal development, mental health, life coaching, emotional intelligence, and psychedelic plant medicine
This is a place for Badass Asian Dudes to become the best version of themselves both on the outside and inside. This is more than achieving big goals just to check off another list. It’s about seeking inner peace, fulfillment, and emotional stability in everything we do, so we can each live longer in our own versions of what a badass life looks like. It's for the Badass Asian Dudes who seek deeper exploration in their emotional intelligence, their masculinity and femininity, and their cultural identity.

On this podcast, we challenge our guests to get real. We talk to Asian male-identifying entrepreneurs, investors, thought leaders, therapists/coaches, entertainers, experts, researchers, etc. about how they managed their internal experience and external obstacles to get to where they are today. So you can have everything you need to truly live a badass life from within.