Dudes! Really special episode with my friend TK.
TK and his brother grew up in New Jersey and then moved to China to start a sneaker brand. That didn't work out but their travels to Korea inspired them to start a streetwear brand mixing in traditional Korean elements.
Yes, a Korea inspired streetwear brand.
The brand is called IISE. IISE means “second generation” in Korean.
With no money, no experience, no nothing they built this brand from the ground up and even had a runway show at New York Fashion Week in 2018.
It’s been exciting watching their company grow. We dive deep into the origin story.
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